Enhance Employee Experience with Digital Signage Solutions

A multinational retail corporation, operating stores worldwide, sought to improve internal communication and employee engagement across its diverse workforce. The company recognised the need for a dynamic solution to provide real-time information, recognise employee achievements, and foster a cohesive corporate culture.

Additionally, as part of its back-to-office strategy, the company aimed to optimise space utilisation, provide frictionless in-office communication, and leverage technology to support employees’ transition back into the workplace. 

Challenge 

The corporation faced several challenges in maintaining effective communication and a unified employee experience: 

Information Dissemination: Traditional communication methods, such as emails and bulletin boards, were insufficient for timely updates, often leading to information gaps among employees. 

Employee Recognition: Acknowledging individual and team accomplishments was inconsistent, affecting morale and motivation. 

Cultural Cohesion: With operations spanning multiple countries, instilling a unified corporate culture and values proved challenging. 

Space Utilisation & Employee Support: As employees returned to the office, ensuring efficient use of workspaces and providing the right technology solutions for seamless reintegration became a priority. 

Solution 

To address these challenges, the corporation partnered with New Era Technology to implement a comprehensive digital signage solution tailored to enhance the employee experience and facilitate a smooth back-to-office transition. The deployment included: 

Strategic Placement of Digital Displays 

High-Traffic Areas: Installation of digital screens in break rooms, lobbies, and common areas to maximise visibility and engagement. 

Interactive Kiosks: Deployment of touch-enabled kiosks in employee lounges, allowing staff to access personalised information, book workspaces, view and provide feedback, and monitor environmental and occupancy conditions such as room temperature, CO₂ levels, and floor density. 

Space Utilisation Analytics: Leveraging real-time data from digital displays and IoT sensors to monitor workspace usage and conditions, enabling the company to optimise office layouts and enhance workplace efficiency. 

Content Management System (CMS) 

Centralised Control: A robust content management system (CMS) that empowers the corporate communications team to manage and update content across all locations in real time, while allowing local users to contribute content to their designated screens. The system also integrates with third-party applications to automate data delivery to both digital displays and the employee app. 

Localised Content: Ability to tailor messages to specific regions, buildings, floors, and zones, ensuring relevance and cultural sensitivity. 

Diverse Content Strategies 

Real-Time Updates: Instantly broadcast company news, policy changes, and emergency alerts to digital signage, employee mobile devices, and Microsoft Teams notifications. 

Recognition Programs: Highlighting employee achievements, anniversaries, and milestones to boost morale. 

Cultural Initiatives: Displaying content that reinforces company values, mission statements, and diversity programs to foster inclusivity. 

In-Office Communication & Frictionless Experience 

Wayfinding & Meeting Room Booking: Digital signage integrated with office reservation systems enables employees to easily locate and book available meeting rooms, desks, and shared spaces. Interactive kiosks allow users to find and reserve spaces on the spot, scan QR codes to link bookings to their corporate accounts, and invite colleagues directly from their mobile devices. 

Collaboration & Productivity Tools: Integration with corporate platforms such as Microsoft Teams and Slack enables seamless team communication and task coordination. These integrations also allow employees to access interactive floor maps, navigate office spaces, and receive real-time notifications for updated content and emergency alerts; all within their existing workflow. 

Employee Help & Support: Digital assistants and interactive help stations provide answers to common employee queries, facilitate IT support requests, and improve the overall workplace experience. Additionally, integrating New Era’s Intelligent Assist allows the employee to immediately and easily contact support for help with anything related to the system, including equipment in the rooms. 

Results 

The implementation of New Era Technology’s digital signage and workplace solutions delivered measurable improvements across multiple areas of the organisation: 

Enhanced Communication: 

Real-time information sharing through digital displays and integrated platforms significantly reduced communication gaps. Employees received timely updates on company news, policy changes, and emergency alerts, leading to improved transparency and a more cohesive, informed workforce. 

Increased Employee Engagement: 

Dynamic and interactive content, including recognition of individual and team achievements, wellness tips, and company events boosted employee morale. Staff felt more connected to the organisation, leading to higher engagement and participation in workplace initiatives. 

Strengthened Corporate Culture: 

Standardised messaging across global locations reinforced company values, mission, and vision. Whether on-site or remote, employees received consistent communication, fostering a strong, unified culture and improving alignment with organisational goals.